Who we work with
Clarity about fit — for both sides.
A hybrid engagement model only works when both sides have done the math. Here is the shape of an opportunity we'll take on, and the shape of one we'll decline.
Fit
- Yes
A specific, large opportunity — not a generic sales problem
- Yes
A senior sponsor with authority over the deal and its economics
- Yes
Willingness to share economics on what we originate or pay project fees on what we execute
- Yes
An industry we know cold — construction, energy, manufacturing, semiconductors, defense, applied AI, capital markets, or real estate
Not a fit
- No
Pipeline outsourcing — we are not an SDR shop
- No
Cold outreach disconnected from a real network or sector knowledge
- No
Deals too small to justify shared economics or a structured engagement
- No
Founders who think the problem is “more leads” — usually it isn't
Board-level hardware engagements — design, PCB layout, firmware, manufacturing — run through the engineering practice.